Privacy Policy
```Last updated:
This Privacy Policy explains how Zorelie collects, uses, discloses, stores, and otherwise processes personal information when you visit Zorelie.co, purchase a product, contact customer support, subscribe to marketing communications, interact with our advertisements, or otherwise use our services.
Zorelie is a brand operated by PureHealthONE LLC, an online retail business based in the United States. In this Privacy Policy, “Zorelie,” “we,” “us,” and “our” refer to PureHealthONE LLC and the Zorelie brand, as applicable.
By using our website or services, you acknowledge that your personal information may be processed as described in this Privacy Policy. Your use of our website is also subject to our Terms of Service.
```1. Scope of This Privacy Policy
```This Privacy Policy applies to personal information processed through:
- The Zorelie website and online storefront;
- Checkout, payment, order-processing, and fulfillment activities;
- Customer support communications;
- Order tracking and delivery support;
- Email, SMS, or other marketing communications where offered;
- Surveys, promotions, reviews, and customer feedback;
- Digital advertising and analytics activities;
- Other interactions that link to this Privacy Policy.
This policy does not apply to websites, applications, platforms, or services operated independently by third parties, even when they are linked from our website.
Third-party services are governed by their own privacy policies and terms. We encourage you to review those policies before providing personal information to an independent third party.
```2. Notice at Collection
```Depending on how you interact with Zorelie, we may collect the following categories of personal information:
- Identifiers and contact information;
- Customer account and profile information;
- Order and commercial information;
- Payment and transaction-related information;
- Internet, device, and network activity;
- Approximate location information;
- Customer service communications;
- Marketing preferences and engagement information;
- Product reviews, survey responses, and user-submitted content;
- Inferences derived from interactions with our website and advertisements;
- Other information you choose to provide.
We use this information for the business and commercial purposes described in this Privacy Policy, including processing orders, providing customer support, operating and securing our website, measuring performance, preventing fraud, improving our products and services, and conducting advertising where permitted.
Depending on our use of advertising and analytics technologies, certain disclosures may be considered a “sale,” “sharing,” or use for targeted advertising under applicable state privacy laws, even when no money is exchanged.
You may submit an applicable opt-out request through our Do Not Sell or Share My Personal Information page or by emailing support@zorelie.co.
```3. Personal Information We Collect
```3.1 Contact and Identification Information
We may collect information used to identify or communicate with you, including:
- Full name;
- Email address;
- Telephone number;
- Billing address;
- Shipping address;
- Account username or customer identifier;
- Other contact information you provide.
3.2 Order and Commercial Information
When you purchase or consider purchasing a product, we may collect:
- Products viewed, added to a cart, purchased, returned, or exchanged;
- Order number and purchase date;
- Product quantity, model, variation, and price;
- Discounts, promotional codes, and store credits applied;
- Shipping method and delivery status;
- Return, refund, replacement, and warranty history;
- Customer preferences and shopping interactions.
3.3 Payment and Transaction Information
Payment information is generally submitted through our checkout system and processed by authorized payment service providers.
Depending on the payment method, we or our providers may process:
- Payment method type;
- Billing name and billing address;
- Transaction amount and currency;
- Payment authorization or transaction identifier;
- Limited payment-card details, such as card brand and last digits;
- Payment status, refund status, and fraud-screening results.
We do not ask customers to send full payment-card numbers, card security codes, bank passwords, or one-time authentication codes through ordinary email.
Additional payment information is available in our Payment Policy.
3.4 Device, Browser, and Network Information
When you access our website, we and our technology providers may automatically collect:
- Internet Protocol address;
- Browser type and version;
- Device type and operating system;
- Device identifiers;
- Language and regional settings;
- Internet service provider or network information;
- Referring and exit pages;
- Pages, products, links, and features viewed;
- Date, time, and duration of website activity;
- Cart, checkout, and purchase interactions;
- Cookie identifiers and similar technology data;
- Website errors and performance information.
3.5 Approximate Location Information
We may infer an approximate location, such as country, state, region, or city, from an Internet Protocol address or similar technical information.
We do not intentionally request precise device location for ordinary storefront purchases unless a feature clearly requests permission and you choose to provide it.
3.6 Customer Support and Communications
When you contact us, we may collect:
- The content of your message;
- Order and product information;
- Photographs, videos, or documents submitted with a claim;
- Records of support interactions;
- Your communication preferences;
- Information required to verify and resolve your request.
Please avoid sending information that is not reasonably necessary for us to answer your question or process your request.
3.7 Product Reviews and User-Submitted Content
If you submit a product review, testimonial, survey, photograph, video, comment, or other content, we may collect and display the information you choose to provide, subject to applicable permissions and platform settings.
Information published in a public review may be visible to other website visitors. Do not include sensitive personal information in public content.
3.8 Marketing Information
If you subscribe to marketing communications or interact with our advertisements, we may collect:
- Email or telephone marketing consent status;
- Subscription and unsubscribe history;
- Email opens and link interactions, where permitted;
- Advertisement views, clicks, and attributed purchases;
- Campaign, referral, and promotional information;
- Audience or interest information supplied by advertising providers.
3.9 Information You Voluntarily Provide
You may choose to provide additional information when communicating with us. We will use that information for the purpose for which it was submitted and other compatible purposes described in this policy.
Zorelie is not a healthcare provider, medical practice, or emergency service. Please do not send medical records, insurance information, detailed medical histories, or other health information that is unnecessary for customer support.
If you voluntarily disclose health-related information in connection with a product question or support request, we will use it only as reasonably necessary to respond, administer the request, protect safety, comply with law, or establish and defend legal claims.
```4. Sources of Personal Information
```We may obtain personal information from:
- You directly;
- Your use of our website and checkout;
- Payment processors and financial service providers;
- Shipping, fulfillment, warehouse, and delivery providers;
- Customer service and communication providers;
- Website hosting and eCommerce technology providers;
- Analytics, advertising, and marketing providers;
- Fraud-prevention and security providers;
- Social media or referral platforms when you interact with our content;
- Publicly available sources where legally permitted;
- Other parties you authorize to provide information to us.
5. How We Use Personal Information
```We may use personal information for the following purposes:
5.1 Processing and Fulfilling Orders
- Creating and confirming orders;
- Processing payments and payment authorization;
- Preparing products for shipment;
- Arranging delivery and order tracking;
- Sending transactional messages;
- Managing cancellations, returns, refunds, and replacements.
5.2 Providing Customer Support
- Responding to questions and complaints;
- Investigating delivery or product issues;
- Processing warranty and defective-product claims;
- Authenticating customers and verifying orders;
- Maintaining records of customer service interactions.
5.3 Operating and Improving Our Services
- Operating our website, cart, and checkout;
- Remembering preferences and maintaining sessions;
- Understanding website usage and performance;
- Testing features and improving usability;
- Developing products, services, and customer experiences;
- Diagnosing technical errors and preventing outages.
5.4 Security and Fraud Prevention
- Detecting suspicious or unauthorized transactions;
- Protecting customer accounts and payment activity;
- Preventing fraud, abuse, spam, and policy violations;
- Investigating security incidents;
- Protecting the rights, property, and safety of Zorelie, customers, and others.
5.5 Marketing and Advertising
- Sending marketing communications with appropriate consent;
- Measuring advertising and campaign performance;
- Understanding product and audience interests;
- Displaying advertisements that may be more relevant;
- Creating or using advertising audiences where permitted;
- Preventing repeated or irrelevant advertising.
5.6 Legal and Administrative Purposes
- Complying with applicable law and lawful requests;
- Maintaining tax, accounting, and transaction records;
- Enforcing our policies and contractual rights;
- Responding to legal claims and disputes;
- Supporting audits, corporate transactions, and risk management.
6. Legal Bases for Processing
```Where applicable law requires a legal basis for processing, we may rely on:
- Contractual necessity: Processing needed to provide products and services you request.
- Legitimate interests: Operating, securing, analyzing, and improving our business in a manner that reasonably considers your privacy interests.
- Consent: Processing based on permission you provide, such as certain marketing or non-essential cookie activities.
- Legal obligations: Processing needed to comply with tax, accounting, consumer protection, fraud-prevention, regulatory, or legal requirements.
- Protection of rights and safety: Processing needed to prevent harm, investigate misconduct, or establish and defend legal claims.
Where processing is based on consent, you may withdraw that consent at any time. Withdrawal does not affect processing that occurred lawfully before the withdrawal.
```8. Analytics, Advertising, and Social Media Services
```We may work with independent analytics, advertising, search, email, social media, and marketing providers.
These providers may process information such as:
- Cookie and device identifiers;
- Internet Protocol address;
- Pages and products viewed;
- Advertisement interactions;
- Cart and purchase events;
- Referral source and campaign information;
- Approximate location;
- Hashed or otherwise transformed contact information where permitted.
These providers may use information according to their own privacy policies, service terms, and legal obligations.
Your choices may include adjusting cookie preferences, using browser controls, changing advertising settings with the applicable provider, or submitting an opt-out request where required by law.
```9. Email and SMS Communications
```9.1 Transactional Communications
We may send transactional messages about:
- Order confirmation;
- Payment status;
- Shipment and tracking updates;
- Delivery issues;
- Return, refund, or warranty requests;
- Account security;
- Material changes affecting an order or service.
Transactional messages are not marketing communications and may continue when reasonably necessary to administer an order or customer request.
9.2 Marketing Email
Where permitted, we may send promotional emails if you subscribe, provide consent, or otherwise qualify to receive them under applicable law.
You may unsubscribe by using the unsubscribe link included in a marketing email or by contacting support@zorelie.co.
9.3 SMS Marketing
If Zorelie offers SMS marketing and you voluntarily enroll, you may receive recurring promotional text messages according to the terms disclosed during enrollment.
You may opt out of marketing text messages by following the opt-out instructions included in the message, such as replying “STOP,” where supported.
Message and data rates may be charged by your mobile provider. Consent to marketing is not required as a condition of purchasing a standard product unless expressly and lawfully disclosed.
```10. How We Disclose Personal Information
```We may disclose personal information to the following categories of recipients:
10.1 eCommerce and Website Providers
We may disclose information to providers that host, maintain, secure, or support our website, storefront, cart, checkout, customer accounts, and related technology.
10.2 Payment Providers
We may disclose transaction and billing information to payment processors, card networks, banks, wallet providers, fraud-prevention providers, and other parties involved in completing or reviewing a payment.
10.3 Fulfillment and Shipping Providers
We may disclose names, addresses, telephone numbers, order details, and delivery instructions to warehouses, fulfillment partners, carriers, tracking providers, and return-processing facilities.
10.4 Customer Support Providers
We may disclose information to communication, customer service, help-desk, email, messaging, and review-management providers.
10.5 Analytics and Advertising Providers
We may disclose online activity, device information, identifiers, and transaction events to providers that help measure performance, attribute sales, analyze audiences, and conduct advertising.
10.6 Professional Advisers
We may disclose information to accountants, auditors, attorneys, insurers, consultants, and other professional advisers where reasonably necessary.
10.7 Legal and Safety Disclosures
We may disclose information when we reasonably believe disclosure is necessary to:
- Comply with applicable law, regulation, legal process, or lawful request;
- Investigate fraud, abuse, security incidents, or illegal activity;
- Protect the rights, safety, and property of Zorelie, customers, or others;
- Enforce agreements, policies, or legal rights;
- Establish, exercise, or defend legal claims.
10.8 Business Transactions
Personal information may be disclosed or transferred as part of a merger, acquisition, financing, restructuring, sale of assets, bankruptcy, corporate reorganization, or similar business transaction.
Where required, we will take reasonable steps to notify affected individuals or require the recipient to process personal information consistently with applicable law.
10.9 With Your Direction or Consent
We may disclose information to another party when you direct us to do so, request an integrated service, or provide appropriate consent.
```11. Sale, Sharing, and Targeted Advertising
```Zorelie does not sell personal information to third parties in exchange for direct monetary payment.
However, certain disclosures of identifiers, online activity, device information, or transaction events to advertising and analytics providers may be defined as:
- A “sale” of personal information;
- “Sharing” for cross-context behavioral advertising;
- Processing for targeted advertising;
under certain state privacy laws, even when Zorelie does not receive money in exchange.
Where applicable, you may opt out by:
- Visiting Do Not Sell or Share My Personal Information ;
- Adjusting available settings on our Cookie Preferences page;
- Using a legally recognized universal opt-out preference signal;
- Emailing support@zorelie.co with the subject line “Privacy Opt-Out Request.”
We do not knowingly sell or share the personal information of individuals we know are under 16 years of age.
```12. Sensitive Personal Information
```Certain privacy laws define categories of sensitive personal information, which may include account credentials, precise geolocation, government identifiers, financial account information, health information, biometric information, racial or ethnic origin, religious beliefs, or other protected information.
Zorelie does not request sensitive personal information for the purpose of inferring characteristics about customers.
We may process limited sensitive information when necessary to:
- Complete and secure a transaction;
- Authenticate an account or customer;
- Prevent fraud and unauthorized access;
- Respond to information voluntarily submitted in a support request;
- Comply with law or protect safety;
- Establish or defend legal claims.
Where applicable law provides a right to limit certain uses of sensitive personal information, you may submit a request using the contact methods in this policy.
```13. Data Retention
```We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:
- Completing transactions and providing services;
- Maintaining business, tax, accounting, and warranty records;
- Administering returns, refunds, disputes, and customer support;
- Preventing fraud and protecting security;
- Complying with legal and regulatory obligations;
- Establishing, exercising, or defending legal claims;
- Maintaining consent and opt-out records.
Retention periods may vary based on:
- The type and sensitivity of the information;
- The nature and duration of our relationship with you;
- Product warranty and return periods;
- Applicable legal and accounting requirements;
- Fraud, security, and dispute considerations;
- Whether deletion is technically and legally permissible.
When information is no longer reasonably necessary, we may delete it, anonymize it, aggregate it, or otherwise dispose of it securely, subject to technical and legal limitations.
```14. Data Security
```We use reasonable administrative, technical, and organizational safeguards intended to protect personal information against unauthorized access, loss, misuse, alteration, and disclosure.
Security measures may include:
- Access controls and authentication procedures;
- Secure website and checkout connections;
- Restricted employee or contractor access;
- Fraud-prevention and transaction monitoring;
- Service-provider security requirements;
- Backup, logging, and incident-response procedures.
No method of electronic transmission, online payment, or data storage is completely secure. We cannot guarantee that unauthorized parties will never overcome security safeguards.
You are responsible for maintaining the confidentiality of account credentials and for using secure devices, networks, and passwords.
Contact us promptly if you believe an account, order, or communication involving Zorelie has been accessed without authorization.
```15. Data Security Incidents
```If we identify a security incident involving personal information, we may investigate the incident, take reasonable containment and remediation measures, and notify affected individuals, service providers, regulators, or law enforcement where required by applicable law.
Notifications may be provided by email, website notice, postal mail, or another legally permitted method, depending on the circumstances and available contact information.
```16. Your Privacy Rights
```Depending on where you live and subject to applicable legal exceptions, you may have the right to:
- Confirm whether we process your personal information;
- Request access to personal information we maintain about you;
- Request correction of inaccurate personal information;
- Request deletion of personal information;
- Request a portable copy of certain personal information;
- Opt out of certain sales, sharing, or targeted advertising;
- Opt out of certain profiling with significant effects, where applicable;
- Limit certain uses of sensitive personal information;
- Withdraw consent where processing is based on consent;
- Appeal a decision concerning a privacy request;
- Receive equal service and pricing without unlawful discrimination for exercising a privacy right.
These rights are not absolute. We may deny or limit a request when permitted or required by law, including when information must be retained to:
- Complete a transaction or provide a requested service;
- Detect and prevent fraud or security incidents;
- Comply with tax, accounting, legal, or regulatory obligations;
- Exercise or defend legal claims;
- Protect another person’s rights and safety;
- Maintain information that is exempt from the applicable privacy law.
17. How to Exercise Your Privacy Rights
```To submit a privacy request, email: support@zorelie.co.
Use a clear subject line, such as:
- “Privacy Access Request”;
- “Privacy Correction Request”;
- “Privacy Deletion Request”;
- “Privacy Opt-Out Request”;
- “Privacy Appeal.”
Please include:
- Your full name;
- The email address associated with your Zorelie account or order;
- Your order number, when relevant;
- Your state or country of residence;
- The privacy right you wish to exercise;
- Sufficient information for us to locate the relevant records.
Do not send a full payment-card number, account password, government identification number, or other unnecessary sensitive information with your initial request.
We will respond within the timeframe required by applicable law. When legally permitted, we may extend the response period and will provide notice explaining the extension.
```18. Identity Verification
```We may need to verify your identity before completing certain privacy requests.
Verification may involve matching information you provide with information already associated with an order, account, communication, or transaction.
The information required will depend on:
- The nature of the request;
- The sensitivity of the requested information;
- The risk of unauthorized access or deletion;
- Applicable legal requirements.
We will use verification information only to authenticate the request, prevent fraud, satisfy legal obligations, and maintain required request records.
If we cannot reasonably verify a request, we may deny or limit it and explain the reason where permitted.
```20. Appeals
```If we deny a privacy request and applicable law gives you a right to appeal, you may submit an appeal by emailing support@zorelie.co with the subject line “Privacy Appeal.”
Include the original request, the decision you are appealing, and any additional information you believe is relevant.
We will review and respond to the appeal within the period required by applicable law.
Where required, our appeal response may include information about how to contact the appropriate state regulator or attorney general.
```21. United States State Privacy Rights
```Residents of certain United States states may have privacy rights under state consumer privacy laws.
Depending on the law and whether it applies to Zorelie, these rights may include:
- Access to personal information;
- Correction of inaccurate information;
- Deletion of personal information;
- Data portability;
- Opt-out of sale, sharing, or targeted advertising;
- Opt-out of certain profiling;
- Limit certain uses of sensitive information;
- Appeal a denied request;
- Protection from unlawful discrimination.
Zorelie will process valid requests in accordance with the law applicable to the requester and our business.
```22. Supplemental California Privacy Notice
```This section supplements the rest of this Privacy Policy for California residents.
22.1 Categories of Personal Information
Depending on your interactions with Zorelie, we may have collected the following categories of personal information during the preceding 12 months:
- Identifiers: Name, email address, telephone number, postal address, Internet Protocol address, account identifier, and device identifiers.
- Customer records information: Contact, billing, payment-related, and purchase information.
- Commercial information: Products viewed, purchased, returned, exchanged, or considered, and other purchasing history.
- Internet or electronic network activity: Browsing, search, cart, checkout, advertisement, and website interaction information.
- Approximate geolocation: General location inferred from an Internet Protocol address.
- Audio, visual, or similar information: Photographs or videos voluntarily submitted for reviews, product claims, returns, or customer support.
- Professional or employment-related information: Information voluntarily provided in a business communication, when relevant.
- Inferences: Preferences or interests inferred from product, website, and advertising interactions.
- Sensitive personal information: Limited account, payment, authentication, or voluntarily submitted information processed only for permitted operational purposes.
22.2 Business and Commercial Purposes
We may use these categories to:
- Process and fulfill orders;
- Provide customer service;
- Administer returns, refunds, and warranties;
- Secure transactions and prevent fraud;
- Operate and improve our website;
- Conduct analytics and advertising;
- Comply with law and protect legal rights.
22.3 Categories of Recipients
We may disclose these categories to:
- eCommerce and website providers;
- Payment and fraud-prevention providers;
- Warehouses, fulfillment partners, and carriers;
- Customer support and communication providers;
- Analytics and advertising providers;
- Professional advisers;
- Government authorities or legal recipients where required;
- Parties involved in an authorized business transaction.
22.4 California Privacy Rights
Subject to applicable exceptions, California residents may request:
- The categories and specific pieces of personal information collected;
- The categories of sources from which information was collected;
- The business or commercial purposes for collecting, selling, or sharing information;
- The categories of third parties to whom information was disclosed;
- Correction of inaccurate personal information;
- Deletion of personal information;
- Opt-out of sale or sharing;
- Limitation of certain uses of sensitive personal information;
- Equal service without unlawful discrimination.
22.5 California “Shine the Light” Requests
California residents may have additional rights concerning certain disclosures of personal information for third parties’ direct marketing purposes.
A qualifying request may be sent to support@zorelie.co with the subject line “California Privacy Request.”
```23. Universal Opt-Out Preference Signals
```Where required by applicable law and technically detectable, Zorelie will process legally recognized browser-based or device-based universal opt-out preference signals as requests to opt out of applicable sale, sharing, or targeted advertising activities.
These signals may apply only to the browser or device from which the signal is received unless we can reasonably associate the signal with a verified customer account.
You may need to enable the signal separately on each browser or device you use.
A universal opt-out signal does not disable essential cookies required to operate the website, maintain a cart, complete checkout, prevent fraud, or provide a requested service.
```24. Browser “Do Not Track” Settings
```Some browsers offer a “Do Not Track” setting. Because there is not one universally applied standard governing every Do Not Track signal, our website may not respond to all such signals.
We will process legally recognized universal opt-out preference signals where required, as explained above.
```25. Promotions and Financial Incentives
```Zorelie may offer discounts, promotional codes, surveys, giveaways, email offers, or loyalty-related benefits.
If a program qualifies as a financial incentive or price-and-service difference under applicable privacy law, we will provide any required separate notice describing:
- The material terms of the program;
- The categories of personal information involved;
- How to participate and withdraw;
- How the value of the information is reasonably calculated;
- Any applicable consent requirements.
Participation in an optional promotional program does not authorize Zorelie to ignore an applicable privacy request.
```26. Children’s Privacy
```Zorelie’s website and products are intended for a general adult audience and are not directed to children under 13 years of age.
We do not knowingly collect personal information online from children under 13 without legally required parental consent.
If you are a parent or legal guardian and believe a child under 13 has provided personal information to Zorelie, contact support@zorelie.co.
After receiving sufficient information to identify the relevant records, we will review the request and take appropriate action consistent with applicable law.
We do not knowingly sell or share personal information belonging to individuals we know are under 16 years of age.
```27. Third-Party Websites and Services
```Our website may contain links to independently operated services, including payment providers, shipping carriers, social media platforms, review services, or order-tracking tools.
For example, customers may use our Track Your Order page to review shipment information.
Zorelie does not control every privacy practice, security measure, or content decision of an independent third party.
Information you provide directly to a third party is governed by that party’s privacy policy and terms.
```28. International Visitors and Data Transfers
```Zorelie is operated from the United States and currently sells and ships eligible online orders primarily within the United States.
Our website may nevertheless be accessible from other countries. If you access the website from outside the United States, your information may be transferred to, processed in, and stored in the United States or other countries where our service providers operate.
Privacy and data-protection laws in those locations may differ from the laws in your country.
Where applicable law requires safeguards for an international transfer, we will use legally recognized transfer mechanisms or contractual protections as reasonably appropriate.
```29. Automated Processing
```We and our providers may use automated systems to support:
- Payment authorization;
- Fraud and security screening;
- Product recommendations;
- Advertising measurement;
- Website personalization;
- Customer support routing.
These systems may evaluate transaction, device, account, and behavioral information.
Zorelie does not intend to use automated processing to make decisions that produce legal or similarly significant effects concerning a customer without providing any rights required by applicable law.
```30. Non-Discrimination
```Zorelie will not unlawfully discriminate against you for exercising an applicable privacy right.
Exercising a privacy right will not, by itself, result in:
- Denial of eligible products or services;
- Charging a different price unlawfully;
- Providing a different level or quality of service unlawfully;
- Retaliation for submitting a valid request.
Certain website functions may operate differently when optional cookies or advertising technologies are disabled because those technologies are no longer available to support the function.
```31. Changes to This Privacy Policy
```We may update this Privacy Policy to reflect changes in:
- Our products, website, and business operations;
- Technology and service providers;
- Privacy and security practices;
- Applicable legal and regulatory requirements.
The “Last updated” date at the top of this page identifies the most recent revision.
When required, we may provide additional notice of material changes through the website, email, account communication, or another appropriate method.
Material changes will apply prospectively unless applicable law permits or requires otherwise.
```32. Contact Zorelie About Privacy
```To submit a privacy request or ask a question about this Privacy Policy, contact:
- Brand: Zorelie
- Legal business name: PureHealthONE LLC
- Privacy and customer support email: support@zorelie.co
- Customer support phone: +1 (501) 474-0054
- Business hours: Monday–Friday, 8:00 AM–4:00 PM Eastern Time
- Business mailing address: PureHealthONE LLC, 30 N Gould St Ste N, Sheridan, WY 82801, United States
Messages received outside normal business hours, on weekends, or on United States federal holidays will generally be reviewed on the next available business day.
For privacy requests, include your state or country of residence and enough information for us to identify the relevant account, order, or interaction.
```